Study on the influence mechanism of information incentive on waste behavior in university canteens
Abstract
With the social economic development and the improvement of living standards, the waste phenomenon of Chinese
college canteen is increasingly serious, the waste behavior is deeply concerned by the society. The purpose of this study was to explore the
mechanism of the infl uence of information incentive on the waste behavior in college dining halls, in o rder to provide references for reducing
the waste of campus catering. This study took many colleges and universities in Jiangxi Province as cases, based on “SOR” and “planned
behavior theory” to investigate the infl uencing factors of food waste in college canteens. The study found that information incentive can
signifi cantly reduce the willingness to waste food in college canteens, and its mechanism is mainly refl ected in the improvement of students’
saving consciousness, the change of consumption behavior and the optimization of canteens’ management, so as to provide information
incentive strategies for college students’ management.
college canteen is increasingly serious, the waste behavior is deeply concerned by the society. The purpose of this study was to explore the
mechanism of the infl uence of information incentive on the waste behavior in college dining halls, in o rder to provide references for reducing
the waste of campus catering. This study took many colleges and universities in Jiangxi Province as cases, based on “SOR” and “planned
behavior theory” to investigate the infl uencing factors of food waste in college canteens. The study found that information incentive can
signifi cantly reduce the willingness to waste food in college canteens, and its mechanism is mainly refl ected in the improvement of students’
saving consciousness, the change of consumption behavior and the optimization of canteens’ management, so as to provide information
incentive strategies for college students’ management.
Keywords
Information incentive; College canteen waste; Theory of planned behavior
Full Text:
PDFReferences
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DOI: http://dx.doi.org/10.18686/modern-management-forum.v8i8.13822
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