Research on the Application Scenarios of Algebraic Intelligent Marketing in the Digital Economy

Abstract

In recent years, the digital economy has become the main force to promote the global economy, prompting enterprises and the
whole society to carry out digital transformation.AIGC technology and enterprise digital marketing complement each other, and it is an important
technology for the future marketing intelligence of enterprises.This paper deeply discusses the core application scenarios of digital intelligence
marketing : digital intelligence marketing strategy, consumer behavior analysis and brand management.Moreover,the actual eff ect of logarithmic
intelligent marketing is analyzed from two main dimensions : one is the direct eff ect of marketing activities ; the other is the long-term impact of
customer development and transformation, involving key indicators such as improved accuracy of marketing activities, cost optimization, and
accelerated market response.Finally, the challenges encountered in the practice of digital marketing are mentioned, such as data privacy and security
issues, technical implementation diffi culties and cost barriers, homogenization of marketing strategies, and complexity of eff ect evaluation.Through
the above analysis, it aims to provide a more comprehensive and in-depth perspective for marketing practitioners and decision makers to help them
make more informed choices on the road of digital intelligence transformation.