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Analysis and Countermeasures of Y Company's Cost Management in New Retail Form

Chen Ye


With the development of Internet and e-commerce, "new retail" is emerging quietly. Although the new retail model has driven the transformation and upgrading of traditional retail and e-commerce retail, there are also some problems in the process of large-scale expansion of "new retail". For example, there was a brief cooling down from the end of 2018, and the amount of financing dropped significantly. In 2019, Hema closed its stores for the first time in history. Therefore, this paper takes Company Y, an advanced new retail enterprise in China, as an example to study the cost management of enterprises under the new retail format in China. Based on the cost management, this paper analyzes the Company Y and puts forward some countermeasures to solve the problems.


new retail; Y Company; Cost management

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DOI: http://dx.doi.org/10.18686/mmf.v5i2.3413