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Study on the Construction of Enterprise Culture based on Enterprise Moral Responsibility

Yang Yang

Abstract


Corporate culture is the key to the survival and development of enterprises. Corporate moral responsibility is an important part of the construction of corporate culture, a core element of the sustainable development of an enterprise, and a key component of the core values of an enterprise. To strengthen the construction of corporate culture with corporate moral responsibility as its content is the inevitable way for the development of modern enterprises.

Keywords


Enterprise; Cultural Construction; Moral Responsibility

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References


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Zhang Xiaoyan. Research on the promotion of enterprise competitiveness from the perspective of enterprise culture construction [J]. China Business Theory,2015(15) : 33-35.

Wu Longzhou, Liu Lixin.The Ethical Absence and Correction of Bad Competition in the Marketing of Small and Medium-sized Enterprises [J]. Chinese and Foreign Entrepreneurs, 2020 (7) : 87




DOI: http://dx.doi.org/10.18686/mmf.v5i3.3514

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