Analysis of media operation and management of Zhihu, the social Q & A community
Abstract
In just a few years, Zhihu became a leading unicorn enterprise in China with its unique Q&A mode, and was officially listed on March 26, 2021. There are still many problems in Zhihu under the success of the mass market. The disobedience brought by de-elitism, pending commercial realization and fierce platform media competition are all huge obstacles on the way forward of Zhihu. Based on this, this paper uses SWOT analysis method to analyze media operation and management of Zhihu and tries to propose some constructive suggestions for the long-term development of Zhihu combined with medium management theory.
Keywords
Zhihu, unicorns, commercialization, paid for knowledge, SWOT analysis
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Liu Ning, Ma Xiufeng. Analysis of Social Question and Answer Platform in the Age of Mobile Internet- Take Knowledge as an Example J. Inner Mongolia Technology and Economy, 2018 (24): 81-83.
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DOI: http://dx.doi.org/10.18686/mmf.v5i3.3589
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