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An Analysis of how Chinese B2C Companies Respond to Current Challenges: A Case Study of JD Company

Siyu Qi


This article illustrates findings from a case study of JD Company investigating how they cope with the challenges currently. The author employs the business model canvas of Osterwalder from 9 aspects to address the problems of JD company so that can help the other Chinese B2C companies meet the challenges positively and have a better development.


B2C Company,Business Model Canvas, Better Development, Challenge

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DOI: http://dx.doi.org/10.18686/mmf.v5i4.3611