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Consideration of the Development of Hotel Catering Sector under the Influence of Epidemic

Yiming Zhao

Abstract


This paper explores the transformation of the hotel industry's catering sector in the post-epidemic era by means of investigation, literature research and comparison. In the external macro environment, the instability of epidemic outbreaks makes the hotel industry confront unprecedented challenges. In the internal environment, the market competition is more brutal. The concept and operation mode are diverse and uneven. The decline of traditional mode not only represents that the hotel is confronting the challenge of new concept, but also account for the importance of the industry concept reform. This report provides reference for promoting the development of hotel catering sector by studying excellent catering sectors in this and cross-industry,to study the experience and core concepts of catering sectors in different market environments.

Keywords


Hotel Catering Department Management; Post-Epidemic Era; Digital Catering Platform; Inbound Marketing; Zero-Moment of Truth; Normalized Epidemic Prevention and Control

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DOI: http://dx.doi.org/10.18686/mmf.v5i4.3715

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