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Study on the Recovery Strategy of Tourism in Hubei Province in the Post Epidemic Era

Yuqiu Du


The outbreak and spread of COVID-19 has had a negative impact on the development of China's tourism industry. Wuhan is an early outbreak of COVID-19 in the world and also a region deeply affected by the epidemic. How to repair the image of a tourist destination has become an important issue for the revival and development of domestic tourism at this stage. Based on the actual situation of Wuhan, this paper makes strategic measures to reveal the efforts made by domestic tourism marketing during the COVID-19 epidemic period to maintain the positive image of tourism, and provides reference for the selection and formulation of post-EPIDEMIC tourism destination image restoration strategies.


Covid-19, Tourism Industry, Strategy

Full Text:



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DOI: http://dx.doi.org/10.18686/mmf.v5i4.3723