Research on the Operation Mode and Monetization Mechanism of Enterprise Private Domain Traffic
Abstract
Nearly 80% of private domain operators are conducting marketing layouts, and private domain operations have been transformed from a "non-essential" option in the past to a "must-have" option for the development of current brand owners. As enterprises gradually attach importance to private domain operations, technical service providers for enterprises to develop private domain operations have also begun to appear in the market. The purpose of enterprises to carry out private domain marketing is to find more cost-effective brand promotion methods in the case of difficult to obtain population traffic, explore how enterprises can use private domain operations to achieve stable development, and ultimately realize traffic realization.
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DOI: http://dx.doi.org/10.18686/mmf.v6i4.4669
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