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Research on the Value Effect of Tourism Corporate Social Responsibility

Yang Ye

Abstract


With the increasing development of tourism industry in China, the problems of employees, society and environment are also exposed, whether tourism enterprises fulfill CSR has become an urgent issue nowadays. This paper constructs a theoretical model of the value effect of tourism enterprises' social responsibility and proposes a path to realize the value of tourism enterprises' social responsibility, and finally puts forward relevant countermeasures and suggestions for tourism enterprises.


Keywords


Tourism Enterprises; Corporate Social Responsibility; Corporate Value; Value Effect

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References


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DOI: http://dx.doi.org/10.18686/mmf.v6i4.4678

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