Based on Entropy Right TOPSIS Method—Taking Guangxi Province As an Example

Abstract

This paper chooses Guangxi as a case study area in ethnic areas, and measures tourism brands in ethnic areas by the method of entropy weight TOPSIS. The study found that among the scores of tourism brands in Guangxi, Guilin ranked first, followed by Nanning ranked second, and the scores of Wuzhou, Qinzhou, Fangchenggang, Guigang and guests were all below 10 points. Brand elements, brand investment elements, brand condition elements and brand development conditions are all driving factors of tourism brand development, and they are also the core of achieving high-quality tourism brand development. This paper not only enriches the theoretical system of tourism brand in ethnic regions, but also has guiding significance for local governments to improve the service supply level of destinations.