Research on the Influence of Consumers' Environmental Awareness on Green Hotel Spending Will
Abstract
As environmental problems become more and more serious, consumers' environmental awareness continues to rise. Green hotels have also developed rapidly in recent years. Studying the relationship between environmental awareness and the development of green hotels will help green hotels develop better and improve environmental quality. However, many current researches on the topic of "consumers' environmental awareness and green hotel consumption intentions" are still not perfect. Therefore, this article adopts the method of literature research, questionnaire survey and quantitative analysis. Besides, the article conducts the questionnaire survey before the survey. In addition, the diversity of samples was also guaranteed during the investigation process. Finally, use SPSS to analyze the data to draw conclusions.
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DOI: http://dx.doi.org/10.18686/mmf.v6i5.5606
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