Study on the Evolutionary Path and Promotion Mechanism of Material and Spiritual Common Prosperity in Zhejiang Province

Abstract

From the perspective of Chinese traditional culture and Marxist theory, this paper traces the theoretical source of material and spiritual common prosperity and analyzes the evolutionary path of the relationship between material and spiritual civilization in Zhejiang Province by dividing the 40 years of reform and opening up into three stages according to relevant research. Through the comparison of Engel coefficient and the proportion of cultural consumption and the analysis of the situation of material and spiritual affluence, it is concluded that in the government-promoted stage (1978-1991), the material affluence of rural residents has been greatly improved, but the increase in spiritual affluence of urban and rural residents is not rapid; in the government-market dual-promoted stage (1992-2012), the material and spiritual affluence of both urban and rural residents has been increased rapidly; in the multiple forces synergistically promoted stage (2013 to present), the material life of urban and rural residents has been further enriched, and the spiritual affluence of rural residents is further improved. However, the high cost of living of urban residents makes cultural consumption expenditure greatly reduced, leading to a decrease in the cultural consumption expenditure of urban residents. According to the development experience of foreign developed countries and the practical experience of Zhejiang Province, this paper proposes the promotion mechanism of spiritual civilization construction in terms of building a multi-agent synergy mechanism, strengthening cultural confidence, developing multi-dimensional education, and innovating propaganda and education.