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Research on the Integrated Marketing Strategy of VR Education Products Based on the New 4R Concept

Chang Jun


Virtual reality (VR) educational products have the advantages of real-time interaction, avoiding experimental risks, breaking
the time and space constraints, and enhancing learning experience, and are gradually widely used in education, teaching and training.
From the perspective of customer demand, based on the new 4R theory of consumer oriented digital marketing, this paper puts forward
suggestions for improvement from four aspects: consumer digital portrait and identification, digital coverage and arrival, the basis for
establishing sustainable relationships, and realizing transactions and returns, with a view to providing eff ective support for the marketing
management of VR education enterprises.


new 4R concept; VR education products; Digital era; Integrated marketing strategy

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Included Database


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DOI: http://dx.doi.org/10.18686/modern-management-forum.v6i10.5844