• Login
  • Register
  • Search

Research on the Integrated Marketing Strategy of VR Education Products Based on the New 4R Concept

Chang Jun

Abstract


Virtual reality (VR) educational products have the advantages of real-time interaction, avoiding experimental risks, breaking
the time and space constraints, and enhancing learning experience, and are gradually widely used in education, teaching and training.
From the perspective of customer demand, based on the new 4R theory of consumer oriented digital marketing, this paper puts forward
suggestions for improvement from four aspects: consumer digital portrait and identification, digital coverage and arrival, the basis for
establishing sustainable relationships, and realizing transactions and returns, with a view to providing eff ective support for the marketing
management of VR education enterprises.

Keywords


new 4R concept; VR education products; Digital era; Integrated marketing strategy

Full Text:

PDF

Included Database


References


[1] Zhao Qinping Overview of Virtual Reality [J] Chinese Science (Part F: Information Science), 2009, (01): 2-46

[2] Huang Yiyu. Overview of Virtual Reality (VR) Education Application Research [J]. China Education Informatization, 2018, (01): 11-16

[3] Ai Media Data Center [EB/OL] https://data.iimedia.cn/page-category.jsp?nodeid=44281009.

[4] Li Qian, Liu Qian, Meng Shuai. How does virtual reality (VR) participate in education—— Research on VR education products from the perspective of

user experience [J]. Research on Media Economy and Management, 2021 (03): 170-203

[5] Myrica rubra. Research on the Application of VR Technology in China’s Education [J]. Research and Practice of Innovation and Entrepreneurship Theory,

2021, 4 (12): 61-63

[6] Liang Dong, Tan Xueying. Overview of the Evolution of Marketing Combination Theory [J]. Science and Technology Progress and Countermeasures,

2003, 20 (05): 177-179

[7] Wang Sai. Transformation Methodology of Marketing Strategy in the Digital Age [J]. Tsinghua Management Review, 2016 (09): 39-45




DOI: http://dx.doi.org/10.18686/modern-management-forum.v6i10.5844

Refbacks