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Research on the Application of Digital Virtual Human Technology in E-Commerce Live Broadcasting

Zhimin Ou


With the development of AI technology, 3D modeling and motion capture technology, digital virtual human has been rapidly
developed and applied. How to apply this new digital technology to e-commerce live broadcast and promote the high-quality development
of e-commerce live broadcast is the focus of this paper. Based on the development of e-commerce live broadcast, this paper analyzes the
bottleneck problems in the industry, and then analyzes the application types and methods of virtual anchors according to the application
value of digital virtual human, so as to explore the eff ective application path of virtual anchors technology


digital virtual human; E-commerce live broadcast; application research

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Included Database


[1] Ai Media Consulting. Report on Big Data Analysis and Trend Research of China’s Live Broadcast E-commerce Industry from 2022 to 2023. [EB/OL].

(2022-06-28) [2022-08-30] http://www.100ec.cn/detail--6613897.html.

[2] DoNews. Why do big factories like “making people” [EB/OL].(2022-08-22)[2022-08-30]. https://36kr.com/p/1882107069042057.

[3] Lingxiu Jujiang Computer. There are two categories of virtual anchor applications [EB/OL]. (2022-04-07) [2022-08-30] https://baijiahao.baidu.com/


DOI: http://dx.doi.org/10.18686/modern-management-forum.v6i10.5869