Research on Digital Upgrading Strategy of Small and Medium Scale Household Appliance Industry in Foshan, Chinese Mainland

Abstract

Foshan City is located in the core hinterland of Guangdong Hong Kong Macao Greater Bay District. As the world's home appliance capital, in the face of the accelerated transformation of the home appliance industry to the network, digital and intelligent direction, it promotes the small and medium-sized home appliance industry to use the latest digital technology to drive the innovation of organizational business models and the reconstruction of business ecosystems, so as to achieve business transformation, innovation and growth. The author summarizes the successful experience of digital transformation and upgrading of Large household appliance enterprises in Foshan City to promote the formation of industrial cluster effect in small and medium-sized household appliance industries, and proposes digital transformation strategies for small scale household appliances industry.