Marketing Strategy of Group Purchase under Epidemic Situation

Abstract

Under the current situation, the Infectious Diseases has been gradually controlled in China and other countries. However, due to the particularity of the Infectious Diseases, the virus is very easy to spread among people. Even in the face of this dilemma, people still need to purchase daily necessities. In each group buying activity, informal organizations have been formed. Once such an organization is formed, it will also produce various codes of conduct to restrict the members of informal organizations. For the new group buying community in the context of the epidemic situation, the focus of this article is what marketing strategies should be adopted by enterprises to achieve the desired results.