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Research on the Influencing Factors of Graduates of a College of Communication in Sichuan on the Organizational Identity of Digital Media Units

Guiyuan Liu


China at all kinds of media can see interns, in the era of expanding enrollment background, the number of college graduates rising year by year, every year for "the most difficult employment season", increasing the contradiction between college graduates and limited jobs prompted college graduates in order to increase their employment weight, make their resume, constantly seek internship to enrich their internship experience. Finally, theoretical study and professional practice are two stages in which the training of professionals related to news media complements each other. The role of professional practice in talent training is self-evident. Therefore, news departments usually arrange internships so that students' professional skills can exercise their skills. This study relies on the theory of organizational identity, discusses interns' organizational identity to employers, analyzes the relevant factors affecting organizational identity, collects data through questionnaire survey, and builds empirical models, so as to enhance interns and creativity.


Media Digitization; Professional Talent; Organizational Identity

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DOI: http://dx.doi.org/10.18686/mmf.v6i6.6211