Application of Maritime Culture in the Culture Construction of Shipping Enterprises
Abstract
The 21st century belongs to the maritime century. Marine power forms the core of maritime power strategy. Marine power is part and parcel of an excellent maritime culture. Being the biggest player in the global logistics arena, COSCO Shipping Group is an important force in the development of maritime economy and the construction of maritime power. In the critical period of group reorganization and integration, COSCO Shipping Group embraces the characteristics of modern time qualities and the characteristics of the industry as a whole. Together with the enterprising spirit of its corporate culture, core competitiveness is enhanced and maritime power is promoted to a higher level of greater significance.
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DOI: http://dx.doi.org/10.18686/mmf.v1.626
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