Problem and countermeasures of sports tourism development in China

Abstract

Sports tourism industry is a rising industry which the effective combine sports and tourism in a healthy way of leisure. The development of sports tourism has a vital role in China's economic growth and improvement of living standards. At present, China's sports tourism industry is still in the primary stage of development. On the one hand, it is not mature enough, and on the other hand, it has great market development potential. Based on the current problems in the development of sports tourism, this paper analyzes the problems and puts forward their corresponding solutions.