Analysis on Marketing Combination Strategy of Small and Medium-sized Retail Enterprises under the Background of New Retail

Abstract

With the development of economy, people have higher requirements for living standards and quality of life. Therefore, the number and scale of retail enterprises are increasing. In order to adapt to the development of the times, the retail industry has been technologically transformed, each era has a new economic and population environment, the emergence of new technologies, spawned the continuous development of the retail industry. Therefore, in order to prevent the retail industry does not lag behind the community, Jack Ma put forward the "new retail" word, the new retail era, the business unit launched the data technology for wireless era business more efficiently operation, improve in traffic speed, efficient conversion of traffic, businesses can directly operate their own crowds, to achieve “focus on experience, prosperity and ecology, enabling businesses and consumer upgrades.” This article discusses the theme of “new retail background, small and medium retail enterprises marketing mix strategy analysis”, it is very important for retail enterprises, “new retail” is not only an opportunity, it is a challenge.