Study on the Influence Mechanism of Health and Safety Cognition on Consumers' Purchase Intention of Genetically Modified Food: Take Chengdu, Sichuan Province as an Example

Abstract

With the continuous improvement of people's living standards, On the growing impact of food safety issues on consumers, People are increasingly worried about the wide array of goods sold in the market, As if there were traps everywhere, Little attention will encounter a variety of expired food and other safety problems, and so on, Let consumers do not trust the food market is not individual varieties or accidental problems, But from time to time and even often affect the country's well-known brand food enterprises, From food additives to clenbuterol, To food safety problems such as dyed steamed buns, Every time I was on the Internet, Even Shuanghui, afraid of the top of the market, is on the blacklist, Of all of the above, Make consumers nervous when buying food, Tread upon eggs, Without the interests of the traders, Make harm to people's health, Of the food of, Food safety issues have attracted more and more attention of the whole society, It has become the subject for people to chat after dinner.