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From Service to Word of Mouth: A Study on the Customer Relationship Management Path of China's Farmer Professional Cooperatives in the Context of Rural Revitalization

Xingzhi Ma, Chen Lin


Customer relationship management is one of the effective tools for the high-quality development of enterprises and economic organizations. Since China's farmers' professional cooperatives focus too much on the production and sales of agricultural products and less on customer maintenance and customer preferences and needs, they neglect the importance of customer relationship management to the high-quality development of cooperatives. By analyzing the current situation of customer relationship management in China's farmers' professional cooperatives, we point out the problems that cooperatives lack in customer relationship management, and propose suggestions and initiatives to optimize customer relationship management in China's farmers' professional cooperatives, to promote high-quality and sustainable development of China's farmers' professional cooperatives with certain practical significance and guidance value.


Rural Revitalization; Farmers' Professional Cooperatives; Customer Relationship Management

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Included Database


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DOI: http://dx.doi.org/10.18686/mmf.v6i6.6358