From the Perspective of Digital Asset Manager: How Companies Can Optimise the Value of Digital Assets in Attention Economy Era

Abstract

When thinking about how to optimise the value of a product or asset, people unconsciously take the attention economy into account. To further assess how to maximise the value of digital assets in a competitive digital economy, stakeholders must also be considered, while approaches to how to optimise the value of digital assets are often varied for different organisations at each stage. This paper will provide solutions from a digital asset manager's perspective by examining how organisations should optimise the value of their digital assets through a dichotomy of inward and outward strategies, combined with case studies, for capture the attention of their audiences and remain competitive in the marketplace.