Analysis and Countermeasures of strategic management factors 
of small and medium sized enterprises in the new era

Shanshan Cao

doi:10.18686/modern-management-forum.v6i11.6612

Analysis and Countermeasures of strategic management factors of small and medium sized enterprises in the new era

Shanshan Cao

Abstract

with the rapid development of economy and society, the country is moving towards the direction of science and technology
and modernization, and the competitiveness of the enterprise market is gradually increasing, which also puts forward higher requirements for
the survival and development of small and medium-sized enterprises in the market. Based on this, this paper analyzes and studies the factors
and Countermeasures of strategic management of small and medium-sized enterprises in the new period, expounds the defi nition of strategic
management of enterprises and small and medium-sized enterprises in China, puts forward the significance of implementing strategic
management of small and medium-sized enterprises, analyzes the problems existing in the strategic management of small and medium-sized
enterprises, and puts forward the Countermeasures of strategic management of small and medium-sized enterprises for reference.

Keywords

new era; Small and medium-sized enterprises; strategic management

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DOI: http://dx.doi.org/10.18686/modern-management-forum.v6i11.6612

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