• Login
  • Register
  • Search

Discussion on Network Video Film Review and Several Common Bullet Screen Features

Chenglong Tian


at present, the reading habits cultivated by reading abstract words in the past have changed greatly under the impact of the
size of the screen of the network terminal, so that the traditional way of text narration has to give way to the way of video narration in many
cases. In film criticism, it is the emergence of visual film criticism such as online video film review, especially the booming development of
bullet screen, which has also become a phenomenon that cannot be ignored in the current online film criticism.


online film review; network video; video review; barrage

Full Text:


Included Database


[1] Feng Yuru,Deng Xiaozhao. Research on Infl uencing Factors of barrage video website users’ barrage comment behavior -- Taking BiliBili barrage video

website as an example [J]Library and information work, 2021 (04)

[2] Jin Danyuan,Tian Chenglong. Rethinking of online fi lm reviews under the pattern of media integration [J]Art review, 2019 (04)

[3] Ma zhihao,Ge jinping. Analysis of the barrage review of Japanese animation: A Perspective of quasi social interaction [J]International Press, 2014, 36 (08)

[4] Deng Yang, Zhang Chenxi, Li jiangfeng. Video clip recommendation model based on bullet screen emotion analysis [J]Computer applications, 2017, 37 (4)

[5] Wang Wei. A subculture study of bullet screen in the context of new media [J]Journal of Capital Normal University (SOCIAL SCIENCES EDITION),

2021 (03)

[6] Yu Xin,Xu zhengliang. Research on the information participation behavior of bullet screen users in the webcast platform -- Based on the perspective of

immersion theory [J]Information science, 2017, 35 (10)

[7] Zhou Zhou.Network youth subculture from the perspective of communication -- Interpretation of “bullet screen culture” [C]Southwest University, 2015

[8] Zhang Cong,Chang Xin,Chen Ying. Analysis on the innovation and influence of “bullet screen” on mass communication mode [J]Southeast

communication, 2014 (12)

[9] Chen Yijin,Gu Tinghua,Liang jinling. Analysis of emotional experience characteristics of news video bullet screen users [J]Books and information, 2021


[10] Hu Changchun, Ning Changhui. When is online follow-up review more useful than initial review——Adjustment eff ect analysis based on time interval

and product type [J]Forecast, 2017, 36 (4)

[11] Lu Taihong. 50 years of consumer behavior: evolution and subversion [J]Foreign economics and management, 2017, 29 (6)

[12] Wang Changzheng, He Shan,Wang Kui. Research on useful perception of additional comments in online word of mouth [J]Management science, 2015,

28 (3)

[13] Zhang Hongyu, Zhou Tingrui, Yan Huan, etc. Research on the impact of online word of mouth on consumers’ online behavior [J]Management world,

2014 (3)

[14] Zhang Lanshan, Ge Xinyi. The change of viewing habits of online video users under the background of popular bullet screen [J]Contemporary

communication, 2018 (3)

[15] Guo Jia, Cao Fenfang. Research on social media users’ willingness to discontinue use from the perspective of burnout [J]Information science, 2018, 36 (9)

DOI: http://dx.doi.org/10.18686/modern-management-forum.v6i11.6649