• Login
  • Register
  • Search

Research on Chinese college students’ online game motivation and behavior

Hongyi Pan

Abstract


in order to explore the current situation of online game motivation and behavior of contemporary Chinese college students,
this study conducted a questionnaire survey on 51 universities in China, and found that competition, attention diversion and social
networking are the most important online game motivation of Chinese college students, At the same time, it is believed that the intensity of
willingness to socialize through online games is directly proportional to the time of online games, but the intensity of social motivation is
negatively correlated with the stickiness of online games.

Keywords


online games; Use and satisfaction; Game motivation; Game behavior; Chinese College Students

Full Text:

PDF

Included Database


References


[1] Bartle, R. hearts, clubs, diamonds, spades: players suitable for mud [J]Journal of mud research1996,1 (1): 19-46

[2] Yee, N. motivation for playing online games [J]Network psychology and behavior. 2006,9 (6): 772-775

[3] Williams, D., Yee, N& Caplan, e. who plays, how long, and why?Rigid player image [J]Journal of computer media communications.2008,13 (1): 993-

1018

[4] Sherry, L., Lucas, K., Greenberg, S., et alPredictors of video game use and satisfaction preferences [J]Video game participation: motivation, response and

results.2006,24 (1): 213-224

[5] LiyifanThe main driving forces and market segments of online game players in China: take MMORPG as an example [d]Market pioneer.2005,2 (1): 35-37

[6] HuxiaolanResearch on College Students’ motivation to participate in online gamesChinese Journal of health psychology [J].2012 (12): 26-28

[7] Weihua, zhouzongkui, Li Xiong, et alCollege Students’ stress events and online game addiction: the mediating eff ect of escape motivationResearch on

psychology and behavior [J]2014,12 (3): 357-361

[8] Ye Na, Zuobin, Zhang LuResearch on the relationship between College Students’ online game motivation and addiction [J]Heilongjiang Higher Education

Research. 2009 (4): 97-99

[9] Lee, C., Chiang, H& Hsiao, K What drives the stickiness of location-based ar games?[J] Telematics.2018, 35 (7): 1958 – 1970

[10] Lin, aUse and meet [m]Communication theory.1999199-208

[11] Katz, e., blumler, g& Gurevitch, M. research on use and satisfaction [J]Public opinion quarterly.1973,37 (4): 509-523

[12] Erol, O& Ç Irak, S. what factors aff ect the motivation of digital game players [J]Educational research. 2020,7 (1): 184 – 200

[13] Hou, J. the use and satisfaction of social games: the integration of social networks and game playing [J]International Communications Association2010,1

(1)

[14] Eighmey, J& McCord, L. the information age: the use and satisfaction of the world wide web [J]Journal of business research.1998,41 (3): 187 – 194

[15] Zhang, J. can you relax after college?Education needs to catch up after the college entrance examination [J]Adolescent health. 2018 (1): 14-15

[16] ZhongzhijinUse and satisfaction: online game motivation and its impact on game behavior [J]International press.2010 (1): 99-105




DOI: http://dx.doi.org/10.18686/modern-management-forum.v6i11.6660

Refbacks