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Research on Chinese college students’ online game motivation and behavior

Hongyi Pan


in order to explore the current situation of online game motivation and behavior of contemporary Chinese college students,
this study conducted a questionnaire survey on 51 universities in China, and found that competition, attention diversion and social
networking are the most important online game motivation of Chinese college students, At the same time, it is believed that the intensity of
willingness to socialize through online games is directly proportional to the time of online games, but the intensity of social motivation is
negatively correlated with the stickiness of online games.


online games; Use and satisfaction; Game motivation; Game behavior; Chinese College Students

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DOI: http://dx.doi.org/10.18686/modern-management-forum.v6i11.6660