Influencing Mechanism of Corporate Social Responsibility on Sichuan Consumer Purchase Intention in Food and Beverage Products
Abstract
Corporate Social Responsibility (CSR) has become essential for organizations to run their business. Consumers are increasingly aware of this and expect it from organizations. Businesses and consumers are increasingly concerned about environmental protection, food safety, and health issues. Consumer engagement in social media's CSR activities positively impacts purchase intention. The three objectives are to explore the behavioral factors towards food and beverage products in Sichuan, evaluate the effect of CSR on food and beverage purchase intention, and suggest improving management policies and social acceptance concepts.
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DOI: http://dx.doi.org/10.18686/mmf.v6i5.6767
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