Study on the Development of Recreation and Health Products at the Regal Palace Resort Hotel JinhaiWan:Based on Health Needs Perspective
Abstract
With the increasing prominence of demographic, psychological and environmental issues, hotels need to seize the industry market development opportunities of recreation products and make their own development strategies. This paper takes the recreation products of Baishuizhai Jiahua Hotel as the research object, and through field observation, we find that the current situation of hotel recreation product development, there are problems such as the existing recreation products are not distinctive and have not created a brand; the development degree is low and the recreation products are relatively single; There is a lack of recreation professionals and the service capacity is low. According to the theoretical model of customers' health needs, we organically combine customers' health needs with health and wellness, and innovatively put forward the strategy of creating a brand with health needs as the center, clarifying our own advantages; designing diversified recreation projects by combining the hotel's own characteristics; Cultivating and training recreation professionals and creating a service strategy full of humanistic feelings, expecting that the researchin this paper will enable the hotel to adapt to the current market business environment as soon as possible and It is expected that the research in this paper will enable the hotel to adapt to the current market business environment and enhance the competitiveness of the hotel.
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DOI: http://dx.doi.org/10.18686/mmf.v6i5.6792
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