Corporate Online Reputation Management Based on the Crisis Incident of Company C
Abstract
In today's ever-changing environment, companies are faced with many crisis events. The ability to weather and recover from a crisis event requires a sound and long-term strategy，online reputation management (ORM) is also an area that affects corporate strategy. Negative content on social media is now one of the biggest threats to a company's public opinion, and when negative opinion threatens a company's image, it often leads to a corporate crisis. This study investigates the case of C corporate reputation crisis caused by online public opinion, and uses quantitative analysis to examine the reaction of Internet users to the crisis and the impact on the company's reputation and the company's subsequent reaction. The results show a positive relationship between corporate reputation and the supportive behaviour and sentiment of internet users.
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DOI: http://dx.doi.org/10.18686/mmf.v6i7.6895
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