Research on the development strategy and Countermeasures of new energy vehicles based on core competitiveness
Abstract
theme of today’s economic development, and new energy vehicle enterprises just fi t this development concept because of their “low-carbon
and energy-saving” characteristics. As one of China’s strategic emerging industries, new energy vehicle enterprises can improve China’s
energy structure and promote the transformation and upgrading of energy. In addition, the development of new energy vehicle enterprises
can promote the promotion of green low-carbon products, guide green consumption, increase fiscal revenue, expand employment, and
promote economic development. Based on the core competitiveness theory, this paper believes that the core competitiveness of new energy
vehicles lies in its production capacity, innovation ability, fi nancial strength, marketing ability and management ability. It further studies
the serious diffi culties faced by the current new energy vehicle industry in the process of cultivation and development, and puts forward
China’s unique new energy vehicle industry development strategy and countermeasures, We hope to better promote the high-quality green
development of China’s new energy vehicle industry.
Keywords
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DOI: http://dx.doi.org/10.18686/modern-management-forum.v6i12.6946
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