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Research on the Impact Mechanism of Ecotourism Service Quality on Tourists' Tourism Experience--Taking Guizhou Forest Park as an Example

Zongren Yin

Abstract


In recent years, ecotourism has become one of the fastest growing projects in the tourism industry. It has also been promoted to the trend of the new era and is deeply loved by all ages. According to the survey, under the background of the rapid development of urbanization construction, the industrial development of ecotourism has gradually become an important factor to promote the economic development of China, providing an important guarantee for the realization of the goal of ecological, cluster and intelligent modern metropolis. Tourist tourism experience has been paid wide attention in the field of tourism research. The factors affecting the satisfaction of tourism experience are the necessary condition for tourism experience research, etc. It is more effective to evaluate the satisfaction based on the research of the influencing factors of tourism experience satisfaction. Therefore, the influencing factors of tourism experience satisfaction and the scientific evaluation of tourism experience have great significance for the healthy and sustainable development of tourist destinations, and management decision making and policy making.


Keywords


Ecological Tourism; Service Quality; Consumer Experience

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References


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DOI: http://dx.doi.org/10.18686/mmf.v6i7.7146

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