Research on marketing strategy of domestic cosmetics under the background of new media
Abstract
expenditure in this area is increasing, and cosmetics have also become an essential commodity for women. In today’s booming beauty
industry, domestic cosmetics have ushered in opportunities for development, but there are also many challenges. New media is the product
of the new era. Compared with traditional media, it is characterized by strong interaction and plays an important role in women’s cosmetics
consumption. Based on the background of new media, this paper studies the marketing status and Strategies of domestic cosmetics, and
seeks the best marketing approach.
Keywords
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DOI: http://dx.doi.org/10.18686/modern-management-forum.v7i1.7409
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