Research on the integration and application of Zhuang cultural clothing and contemporary Guochao brand from the perspective of intangible cultural heritage
Abstract
uniqueness also affects the traditional clothing. Zhuang cultural clothing has become a cultural treasure of intangible cultural heritage
because of its unique patterns and production techniques. “Guochao” is a new brand that combines the excellent traditional culture of the
whole Chinese nation with the trend culture. It organically combines the traditional Zhuang clothing culture with the modern trend clothing,
which is not only conducive to the innovative development of the clothing industry, but also plays a very positive role in promoting the
dissemination of the intangible cultural heritage culture of the Chinese nation, This paper studies the positive signifi cance of the application
of Zhuang culture clothing elements in “Guochao” clothing, and how to apply Zhuang culture clothing to Guochao clothing, for reference.
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DOI: http://dx.doi.org/10.18686/modern-management-forum.v7i1.7433
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