Teaching mode and implementation of university marketing based on flipped classroom mode
Abstract
ideas to the teaching work in colleges and universities, strengthened the dominant position of students in the learning process, and laid a
solid foundation for the comprehensive development of students. Taking the marketing course in Colleges and universities as an example,
this paper analyzes the application of fl ipped classroom teaching mode in the teaching of marketing course, hoping to make up for the
problems existing in the traditional teaching process, so as to fully mobilize students’ subjective initiative at diff erent stages, stimulate their
interest in learning, and improve students’ ability to solve practical marketing problems.
Keywords
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DOI: http://dx.doi.org/10.18686/modern-management-forum.v7i2.7453
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