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Research on Strengthening Patriotic Education and Alleviating the Impact of Pan-Entertainment when Fostering Campus Culture at Colleges in the Omni-media Era

Ziyu Qiao, Senyuan Qiao

Abstract


all media is a new media mode that integrates technology, manpower, methods, content and other aspects to realize mutual
integration of publicity, resource exchange and benefit sharing on the basis of innovating traditional media and making full use of the
advantages of new media. Campus culture in Colleges and universities is an important part of the construction of social and cultural system.
As a high-level product of the development and evolution of media in the new era, integrated media has brought many new opportunities and
challenges to the construction of cultural ecology, especially the construction of campus culture in Colleges and universities. At present, how
to seize the dividend of the all media era in the construction of campus culture in Colleges and universities, inject the blood of “red culture”
deeply and qualitatively, and abandon the negative impact of “Pan entertainment” is a problem that can not be ignored. On the basis of
sorting out the value implication of the construction of campus culture in Colleges and universities, this paper analyzes the key and diffi cult
points of the current construction of campus culture in Colleges and universities, and summarizes the strategies for sorting out the negative
impact of “Pan entertainment”. In order to provide reference for the construction of Chinese style modern university campus culture and the
optimization of the advantages of the development of integrated media.

Keywords


Omnimedia era; College campus culture; Value implication; Pan entertainment; Red Culture

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References


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DOI: http://dx.doi.org/10.18686/modern-management-forum.v7i2.7480

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