Innovation and entrepreneurship practice teaching reform and 
strategy research in Colleges and universities from the perspective 
of new media

Haiyan Cheng

doi:10.18686/modern-management-forum.v7i2.7493

Innovation and entrepreneurship practice teaching reform and strategy research in Colleges and universities from the perspective of new media

Haiyan Cheng

Abstract

with the emergence of new media such as microblog, twitter and wechat, the innovation and entrepreneurship teaching in
Colleges and universities has ushered in new development opportunities, which enriches the content and methods of practical teaching,
and is conducive to improving students’ innovation and entrepreneurship ability. Innovation and entrepreneurship teachers in Colleges and
universities should actively learn new media technology, participate in online training, and improve their professional quality; Promote the
teaching mode of industry university research, integrate entrepreneurial cases, and improve students’ entrepreneurial ability; Using Internet
technology to carry out blended teaching and innovate practical teaching methods; Collect network marketing knowledge, broaden students’
vision of innovation and entrepreneurship, and encourage them to start their own businesses; Invite young entrepreneurs to hold online
lectures to stimulate students’ enthusiasm for innovation and entrepreneurship, and improve the quality of innovation and entrepreneurship
practice teaching in Colleges and universities.

Keywords

new media perspective; Innovation and entrepreneurship in Colleges and universities; Pract ical teaching; Reform strategy

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DOI: http://dx.doi.org/10.18686/modern-management-forum.v7i2.7493

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