Tie dye in the cloud -- the leader of Youchuang brand in promoting 
the development of intangible cultural heritage

Liye Fu; Xiaojing Xin; Quanyin Guo; Jie Yue

doi:10.18686/modern-management-forum.v7i2.7498

Tie dye in the cloud -- the leader of Youchuang brand in promoting the development of intangible cultural heritage

Liye Fu, Xiaojing Xin, Quanyin Guo, Jie Yue

Abstract

Based on tie dye, one of the intangible cultural heritages, this paper discusses the development of tie dye in the new era.
According to the analysis of the current situation of tie dye, it proposes to establish a national independent brand “Shi · ran”, so that the
traditional skills can maintain the original essence, integrate modern technology, revitalize and fi nd their own development characteristics.

Keywords

tie dye;modern technology;i ndependent brand

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References

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DOI: http://dx.doi.org/10.18686/modern-management-forum.v7i2.7498

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