Exploring The Reform of University’s English Teaching in The Perspective of Cross-culture

Abstract

China has made many achievements on the National Consultative agenda after the convening of the 29th APEC general
assembly. The country is making great strides to integrate into the integration of the world’s political and economic ecology. China will
work together to resonate and lead the region towards a better future. With the international development of China, it is increasingly urgent
for China to cultivate international talents who have a certain level of English application ability, understand foreign cultural connotation,
and diplomatic etiquette norms, which also puts forward higher requirements for University English teaching. However, as far as the
current situation of University English Teaching in China is concerned, the lack of intercultural communication teaching and education is
still signifi cant. Students’ ability to eff ectively and accurately use English for external communication, how to eff ectively spread Chinese
excellent traditional culture, and how to tell “Chinese stories” in English is very weak. Although the importance of learning English has
become a common consensus, however, With the deepening of international communication, the public has gradually realized that under
diff erent cultural backgrounds, I t is not enough to successfully communicate only by knowing a foreign language. Recognizing the rich
cultural connotation of language plays a key role in the success or failure of communication. Therefore, cultivating students’ intercultural
communicative competence has become the primary task and important goal of Contemporary University English teaching. In this paper,
from the perspective of cross culture, the problems existing in the teaching of cross-cultural communication in University English Teaching
in China will be discussed, in order to fi nd and make up for the defi ciencies in teaching, and optimize the way of University English teaching
reform.