Blockchain Technology Based Fresh Food Supply Chain Decision Making Research

Abstract

In the fresh food supply chain, due to the limitations of traditional information technology, there are problems such as opaque information, lack of quality assurance and low efficiency in the circulation of fresh food products, which greatly affect consumers' willingness to buy and thus cause profit loss to enterprises. Blockchain has the characteristics of high transparency and decentralization, which can monitor the flow of fresh produce in real time, shorten the circulation time of goods and improve the efficiency of the supply chain. Therefore, based on the above characteristics of blockchain, this paper discusses the optimal decision of the supply chain under two scenarios, namely, the supplier does not use blockchain technology and the supplier uses blockchain technology, for the secondary supply chain considering the level of preservation effort. The study shows that the cost of preservation of goods and the cost of blockchain construction affect the wholesale price of goods, retail price, market demand and the level of preservation of suppliers; when the cost of blockchain construction is small, suppliers will choose to invest in blockchain and vice versa.