Research on Internal Communication Management Methods of Cross-Cultural Corporations

Abstract

With the rapid development of economic globalisation and big data technology, international business activities are becoming more frequent and complex, and multinational corporations have an increasing number of branches in various countries and regions. Cultural differences and inappropriate communication methods in the management process can lead to intense collisions and inevitable conflicts at any time. By recognising and applying the right cross-cultural management communication methods, corporations can achieve their goals and grow steadily in the face of increasing global competition. This paper explores the use of cross-cultural communication strategies with the LEARN model through an in-depth understanding of the Hofstede cultural dimension theory, and provides some ideas and thoughts for internal communication management in cross-cultural corporations.