Corporate Social Responsibility in e-Commerce Market is a New Competitive Environment

Abstract

Based on the important policy of "poverty alleviation" in China, this paper lists the practical results of targeted poverty alleviation in rural markets carried out by the mainstream e-commerce platforms Alibaba, Jingdong and Pin-duo. By comparing the poverty alleviation stages of the three e-commerce platforms, it lists their respective strategies when enterprises fulfill their social responsibilities. From the perspective of practice, enterprise development should be combined with national policy, social responsibility and enterprise development strategy. In order to improve the efficiency of rural e-commerce poverty alleviation, we should strengthen the popularization of finance and the penetration of education. This "e-commerce + industry" model makes every individual become the subject of wealth creation, and this positive business model is more conducive to the creation of shared value.