Study on the Influence of Catering Chain Marketing Standardization on Customer Satisfaction in Gulou District, Nanjing

Abstract

The rise and rapid development of the service industry has improved people's living standards and is an important part of the national economy. Vigorously developing the service industry has become an important topic for the sustainable development of the national economy. As a kind of service industry, the catering chain industry has a unique marketing standardization mode. With the development of economy, the catering chain industry has also developed significantly, but the standardization of supporting marketing has not caught up with the pace of economic development, so the bottleneck of marketing standardization of the catering chain industry appears, and customer satisfaction is not high. Taking the Gulou area of Nanjing as the background and based on customer satisfaction, this paper explores the marketing standardization strategy for Nanjing Gulou area.