Study on the Influencing Factors of Customer Satisfaction of Community Banks: Take Chengdu City as an Example
Abstract
With the rapid development of the Internet industry and the promotion of interest rate liberalization, China's banking industry is facing severe challenges, and community banks are an important opportunity for the banking transformation.2013 is the first year of the development of community banks in China. Since 2015, the number of community banks has been increasing. Compared with the development of foreign community banks, the start of China's community banks is slow, such as the United States, Japan, Germany and other developed international community banks development history has reached a hundred years, while China's community banks are still in the initial stage of development.
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DOI: http://dx.doi.org/10.18686/mmf.v6i7.7657
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