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Enterprise and Entrepreneurship in Hospitality and Tourism

Yuqi Liu


"The concept of 'entrepreneurship' in tourism or hospitality should be confined to the act and process of starting a new business independently, for the purposes of making a profit. Any variation from this is not really 'entrepreneurship' in its true sense"。This essay uses some examples from the tourism and hospitality industries to illustrate that the concept of "entrepreneurship" is not limited to the profit-making activities and processes of starting new businesses independently. First innovation is one of the core elements of the business and is a major driving force of the country's economic outlook, however, innovation is not only the purpose of profit, and need to have improve the responsibility of the social value, the second an entrepreneur needs to have the ability to bear the risks and an adventurous spirit, though there are many uncertain factors, but they are an important factor of entrepreneurial orientation and entrepreneurial personality. In order to earn profits, there will be some risks. Entrepreneurs need to have this ability before they can be called true entrepreneurs. Third, all entrepreneurs need to develop their businesses independently, but real entrepreneurs are not independent. They learn from each other to reduce the probability of failure. Finally, it is worth mentioning that the purpose of entrepreneurship is not only to make money, but also to gain a reputation in the market. It is necessary to maintain an honest attitude in the process of entrepreneurship and gain the trust of customers and the market.


Entrepreneurship,Innovation; Corporate Social Responsibility Risk-Taking; Cooperation

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DOI: http://dx.doi.org/10.18686/mmf.v6i6.7749