Research on the Digital Transformation of Small and Medium-Sized Enterprises in the Context of the Epidemic

Abstract

With the rapid development of Internet big data and intelligence, the digital transformation and upgrading of China's industries has been promoted. However, under the influence of COVID-19 in 2020, China's economy has been severely impacted, and the production of small and medium-sized enterprises has been affected, forcing small and medium-sized enterprises to transform. This paper first analyzes the development status of small and medium-sized enterprises, and then find out the characteristics of successful digital transformation enterprises. Subsequently, the path of digital transformation of small and medium-sized enterprises is studied, mainly from four aspects: enterprise innovation, production link, enterprise cooperation and customer maintenance, and find the path in line with the digital transformation of small and medium-sized enterprises in China. Finally, Z company has the characteristics of technology innovation, build online platform, conform to the characteristics of digital transformation of small and medium-sized enterprises, therefore, Z company for example to the innovation of digital transformation, production, enterprise cooperation and customer maintenance four path, the digital transformation of small and medium-sized enterprises in China and economic development has certain reference value.