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The Interrelationship Between Csr and Marketing Strategy

Xinglong Zhang


The main purpose of this research is to describe the interrelationship between CSR, and marketing strategy. This study also aims to determine the approaches of CSR that has a direct impact in improving the business performance of an organization. Simple random sampling technique will be chosen for this study, and a sample of 278 participants will be selected as the sample population for this study. The collection of the data will be performed through survey method, and the analysis of the information will be continued through SPSS software.


CSR; Marketing Strategy; Business Performance; Simple Random Sampling

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DOI: http://dx.doi.org/10.18686/mmf.v6i6.7765