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Analysis of the Development Status of New Retail in the Fresh Food Industry——Taking Hema Xiansheng as an Example

Huannning Hao

Abstract


In order to explore the new retail development model of fresh food industry, this paper takes Hema Fresh as an example to analyze its development status, explore its development model and its own advantages, and many problems have emerged in payment methods and coverage while developing rapidly, and based on these problems, corresponding solutions to increase price advantages, expand customer groups and development speed are given.


Keywords


New Retail; Hema Fresh; Price

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References


Cold Chain Logistics Observer. Enter Alibaba's new retail model-Hema Xiansheng[EB/OL]. (2018-07-18)[2019-11-15]. Available from: https://m.sohu.com/a/241865868_533790/?pvid=000 115_3w_a.

Yi Q. Research on new retail mode of Hema fresh based on the theory of "new retail wheel "[J/OL].Logistics Science and Technology, 2108(7).

Cover News. Hema Xiansheng closed its store for the first time, are you still optimistic about the future of the new retail model[EB/OL].(2019-05-12)[2019-11-17].Available from: https:// finance.sina.cn/2019-05-12/detail-ihvhiews1384585.d.html?from=wap.




DOI: http://dx.doi.org/10.18686/mmf.v6i8.7871

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