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Re Understand Organizational and Personal Mission——After reading Naifei Culture Manual

Yanyan Xu

Abstract


Naifei company fi rst attracted domestic attention is an American Drama House of cards in 2013.In 2018, Naifei surpassed
Disney in market value and became the world’s largest media company. As a global streaming media giant, Naifei’s corporate culture has
always been sought after. Starting with the eight principles of Naifei culture, this paper re understands the organizational and personal
mission of modern enterprises, and discusses the application of Naifei culture in management.

Keywords


Naifei Culture Manual; Corporate culture; Organizational mission; Personal mission

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References


[1] Patty McCord. Naifei Culture Manual [M]. Hangzhou: Zhejiang Education Press, 2018:17

[2] Naifei’s eight principles of corporate culture [N]. Management abstracts, issue 128




DOI: http://dx.doi.org/10.18686/modern-management-forum.v7i3.7915

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