The inheritance and development strategy of Chinese traditional 
culture under the background of media Digitalization

Juan Jiang; Qing Fan

doi:10.18686/modern-management-forum.v7i3.7934

The inheritance and development strategy of Chinese traditional culture under the background of media Digitalization

Juan Jiang, Qing Fan

Abstract

according to the current development of digital communication in China, the number of domestic digital communication
technology and users continues to grow, refl ecting the development trend of digital technology in the new era. According to offi cial statistics,
by June 2022, the number of Internet users in China had exceeded 1.05 billion, almost all of them mobile Internet users. In this context, the
ever-changing digital communication technology has brought new challenges and opportunities for the inheritance of excellent traditional
culture, and has helped the traditional culture reappear in front of the world in a more diversifi ed, novel and effi cient way, becoming a new
channel and new means for the development of traditional culture. Based on the background of media digitalization, this paper studies the
inheritance and development of Chinese traditional culture, and explores new ways to carry forward Chinese traditional culture from three
aspects: characteristics, positive infl uence and inheritance strategies.

Keywords

media digitalization; Chinese traditional culture; Inheritance; Development; Strategy

Full Text:

PDF

Included Database

References

[1] Chunshui Lin Digital protection of historic urban landscape (hul) and inheritance of Manchu Traditional Culture -- a case study of Shengjing Imperial City

in Shenyang [j]Heilongjiang nationalities series, 2021 (05): 135-139

[2] Jia Yao Research on digital inheritance and dissemination innovation of intangible cultural heritage projects of traditional skills -- a case study of bamboo

weaving in Houcheng, Zhangjiagang [j]China National Expo, 2021 (13): 89-91

[3] Yunyun Wei,Yunpeng Gao Research on the construction of cultural gene map and digital inheritance path -- Taking the architectural decoration art of

traditional folk houses in Lingshui village as an example [j]Creative design source, 2021 (02): 58-62

[4] Jinliang Niu,Yinggang Gao The empowerment space and Governance Logic of digital technology of Chinese traditional culture -- Taking ancient murals

as the analysis center [j]Journal of Henan Normal University (PHILOSOPHY AND SOCIAL SCIENCES), 2022,49 (04): 103-108

[5] Ni Ma,Hongbing Wang,Qiang Chen,Wen Liu Research on digital inheritance strategy of traditional village culture from the perspective of cultural gene --

a case study of Sanhong village, Taoyuan County, Changde City, Hunan Province [j]Communication and copyright, 2022 (10): 99-101

[6] Xuyuan Luo Discussion on digital transformation of traditional culture museum from the perspective of mobile Internet [j]Comparative study on cultural

innovation, 2022, 6 (21): 4

[7] Xiaohong Liu Research on the application of Lingnan traditional cultural elements in digital display packaging design [j]Artist, 2021, 000 (002): p.57-58

[8] Qingyang Li The impact of museums on the four key elements of the inheritance of Chinese traditional culture [j]Cultural industry, 2022 (20): 3

[9] Min Zhong Research on the role and path of integrated media in the inheritance of traditional culture [j]Journal of journalism research, 2021, 012 (008):

242-244

[10] Yutong Liu Research on the innovative communication and inheritance path of “Chinese story” in the digital era [j]China business theory, 2021 (23): 3

[11] Lu Chen The creation essence and communication strategy of cultural variety shows in the era of media integration [j]Horizon, 2021, 000 (011): p.1-1

[12] Kaitian Li Like the rising of the sun and the constant of the moon, the “expert meeting on Chinese traditional culture empowering national automobile

brands” was successfully held [j]World automotive, 2022 (5): 52-53

[13] Hongyao Hu The connection between time-honored brands and traditional culture [j]Pop color, 2021(36): 3

[14] Jie Min Research on the path of activating local brand construction by traditional cultural resources [j]China cultural industry review, 2021, 30 (1): 15

[15] Yuxia Fu,Na Li,Nan Zhao Practice of integrating t he inheritance of Chinese excellent traditional culture and the improvement of moral education eff ect in

Higher Vocational Colleges [j]2021. (63): 56

DOI: http://dx.doi.org/10.18686/modern-management-forum.v7i3.7934

Refbacks

There are currently no refbacks.